Marketing intern for an Insurtech startup, Tarmika
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OBJECTIVE
Further develop the visual identity of the Tarmika brand in a way that resonates with both the insurance and technology sectors. Help build out a creative asset library that allows for easy creation and flexibility in social media graphics, promotional materials, or other peripherals for the company.
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AUDIENCE INSIGHTS
Visuals and copy need to appeal to both technology and insurance industries equally. I found that strong engagement was generated from intelligent copy partnered with intriguing visuals.
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RESULTS
I expanded Tarmika’s brand guide to include original designs and illustrations. I created an asset library for the team that utilized character “building blocks” to continue the cohesive brand identity built. I helped to bridge the promotional gap between the two client industries through illustration, allowing Tarmika to level with either industry without alienating the other.
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PERSONAL ACHIEVEMENT
Learned how to further creative development within a brand and appropriately expand on an existing brand guide. Gained insight into B2B marketing and I found success with bridging two different target audiences in a genuine, thoughtful way. I taught myself about JSON animation files and expanded my knowledge of Adobe After Effects. I learned how to integrate those animations into the WordPress website to illustrate Tarmika’s product in a visual, consumer friendly way.
SELECTION OF WORK FROM MY TIME WITH TARMIKA
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Illustrator, InDesign, Adobe XD, After Effects
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Animation designs for website, blog covers, development of character designs, and unique expansions to existing brand standards